Nasty Pig: A Lifestyle Brand for the Modern Urban Rebel
New York, New York, October 24 2006 — Nasty Pig was founded in 1994 in New York City by partners in life and in business Fred Kearney and David Lauterstein. The pair sought to create a clothing company that would speak to their peers in the explosively creative Manhattan downtown scene in an assured and innovative way.

Nasty Pig first made a name for itself with an array of groundbreaking “playgear” that included unique and edgy chaps, jockstraps, pants, and Playsheets™. Nasty Pig’s machine-washable, rugged line immediately distinguished itself from its competition with progressive styling, superior tailoring, and high-quality construction. As the producer of New York’s legendary Black Party Stephen Pevner remarks, “Nasty Pig revolutionized playgear by revisiting the classic looks of the 70s in new, culturally relevant way.”

Nasty Pig playgear products are further distinguished from “classic” fetish garments by virtue of the material used to make them. Garments and sheets made of Nasty Pig Rubber™ are superior because they are sturdy enough to handle the most energetic of sessions, impervious to most anything that can get on them, and incredibly easy to care for – not to mention sexy.

Customers love that they can toss any Nasty Pig Rubber product in the washing machine with complete confidence that it will live to grunt another day. As CEO David Lauterstein sums up its virtues, “Form following function always turns me on.”

Nasty Pig’s playgear is just one of example of the company’s passion for fun and functional innovation. Recognizing that the rough confidence of the Nasty Pig attitude is just as relevant in the street as it is in the club, Creative Director Fred Kearney infuses it seasonally into a forward-looking, impressively detailed, asset-enhancing line of sportswear. Influenced by the diverse looks of blue-collar workers, motorcyclists of all eras, surf and skate culture, classic athletic apparel, and New York hip hop attitude, Nasty Pig daygear offers a coherent and adventurous vision of masculinity in the 21st century.

Indeed, Nasty Pig daygear keeps customers feeling just as sexy in jeans and a t-shirt as they do in chaps and a smile. As a representative customer commented, “Your clothes make me look even hotter.” That’s because Nasty Pig daygear’s precise cuts and premium fabrics compliment and enhance confidence. And of course it doesn’t hurt that the sly display of the Nasty Pig brand mark on a baseball cap or tank top has come to signify membership in a movement.

As a result, Nasty Pig is a lifestyle brand for the modern urban rebel: no matter whether he’s working up a sweat at the gym, on the beach, or in bed, if he’s a self-determined man, Nasty Pig has him covered.

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